About Us
SHANTI RAIYA REVEALED
As Malaysia thrives in the spoils of an economic boom, brands are beating a path to colonize the embryonic demographic of über-wealthy, fashion-savvy consumers. Taking into consideration that times are changing, Shanti Raiya takes on the complexity of Indian fashion with cross-fertilization of bright colors, beading and Bollywood bling.
Defining the most lavish creations for parties, wedding seasons, even festive seasons, Shanti Raiya’s design mantra goes beyond the embellishment. Their brand speaks on the aspects of colors, textures, textiles and the free-flowing cuts that are intrinsic to ones sensibility.
Integral to the Shanti Raiya culture is the juxtaposition between contrasting elements: strength, tradition and modernity, and fluidity.
It’s true – that little black dress just doesn't cut it against the backdrop of rich, jewel-encrusted vibrant silks that bedeck the curves of the Shanti Raiya woman. Traditional saris, kurtas and salwar kameez suits still are winners when it comes to style.
THE “SHANTI” TRADE
Established in 2015 in Malaysia, Shanti Raiya is a brand synonymous with elegance, style and flawless detail.
Inspired by three generations in their family, with the name “Shanti” paying tribute to their maternal grandmother, whilst “Raiya” being the birthplace of their grandfather (as in Rayya Mandi – a town within the Amritsar district, India) which also means “the desire to inspire and lead.”
Staying true to their passion, self-taught Madam Shanti Kaur (grandmother to Hyacinthe Kaur) have sold creations to women in their neighborhood giving close attention to high quality, great designs and meticulous attention to detail.
THE “RAIYA” OF IMAGINATION
Whether from the hand of the old masters or their younger counterparts, Shanti Raiya encapsulates the rare and precious, making it just ideal for the everyday modern woman.
Their colors, textures, textiles and the free-flowing cuts are intrinsic to women’s sensibility, transcending cultural boundaries whilst staying true to their inner voice of cultural receptivity.
Portraying intricately detailed embroidery, embellishment and tasteful body-conscious silhouettes, it is the sole heart of the savoir-faire of Shanti Raiya. Each article of Shanti is unique, creating timeless, minimalist and uber-feminine pieces that match harmoniously for any occasion.
THE “RAIYA” WOMAN
Shanti Raiya caters to women with a taste for standing out from the crowd. With an eye for Indo-Western style internationally, the brand creates clothes that not only looks beautiful, but also makes women feel radiant, confident and sophisticated.
With regularly updated designs, Shanti Raiya is proving very successful with busy women who do not want to compromise on elegance or comfort in their daily wear.
Modern or traditional, bespoke or ready to wear prêt; everything designed in their studios is timelessly beautiful, season after season and has quickly become a fashion must have.
THE DESIGNER
Hyacinthe Kaur, the creative force behind the label Shanti Raiya, inherited her passion from her mother Sutwan Kaur who had a small business and loyal clientele for years before Shanti Raiya was formally launched.
Together with her business partner and brother Evanporez Singh, Hyacinthe developed a keen interest in the world of fashion and sharpened her aesthetic from all the exposure given to her by her mother plus the financial support by her brother.
As creative director of Shanti Raiya, Hyacinthe creates a strong brand for the confident women in the fashion industry.